How to Win The Search Engines Game And Get Excellent Rankings- By: Brenda Carre

Description : The update of the Google index is often referred to as the Google dance. For several days when Google is updating their index to consist of new pages and update their algorithms, search outcomes nearly seem to take on a life of their own. High positioned internet sites have been recognized to drop into near obscurity whilst the lesser-judged web-sites suddenly locate themselves careering towards dizzy heights within the rankings. Whilst this phenomenon is commonly reasonably short lived, lasting only two or three days, a lot of webmasters take it to be a sign of issues to come during the next key update.

Spurious Search Engine Outcomes

Google uses several patented algorithms to ascertain the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly discover. As a way to do this they utilize tens of thousands of unique hosts and over a dozen data centers. It really is impossible for Google to update every and every single 1 of these at the same time and it is also impossible for them to alternate between using old data and the new updated data. This leads to some potentially skewed outcomes in their listings. Having said that, these outcomes are not usually indicative of future rankings.

Relying Too Heavily On Toolbar PR

The problem for several webmasters is an over reliance on the toolbar page rank. This can be a problem for a number of factors. Page rank isn't the be all and end all of search engine rankings. It really is used to ascertain the weight of an inbound link, meaning that a link from a page having a PR5 is much greater than a link from a page with PR2. Even so, having a PR6 won't necessarily mean that your website will list above all of the PR4 sites on the internet.

Relevancy Of Website Content

The logic is fairly very simple. The PR of your web site can be a numerical value determined by numerous factors such as the number of inbound links. In no way can this numerical ranking indicate the relevance of your website content when looking at a specific search term. Having a PR6 website does not necessarily mean that your web page bears far more relevance to a particular term than yet another website with a PR2. So, as well as the PR of your website, Google ought to also contemplate the topic along with the content of your site and how relevant this is to the relevant search term.

Toolbar PR Compared To Live PR

An additional dilemma is that the toolbar PR is only updated every 3 months or so, occasionally longer, occasionally shorter. Whilst you're seeing that your website only has a PR2 it might be that it really has a PR closer to 5. Your web site will obtain the credit from this "live" PR in preference to that of the toolbar PR so do not panic.

A Final Word On The Google Dance

During the time the Google dance is being completed, the servers located around various data centers are upgrading and updating 1 at a time. This is why some sites will show spurious results and why some webmasters benefit for a day or two although others lose out. There's absolutely nothing that will be done to stop this Google phenomenon and there's nothing you are able to do to hurry the procedure up. All which is left is to sit back and watch in amazement as the Google index dances.

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